An image-first practice
Every film begins as a single frame — a texture, a gesture, a piece of light.
The studio builds outward from there through a hybrid pipeline of generative models, captured footage, and traditional post-production.
Aude Rech Studio is interested in scale, materiality, and the slow drama of transformation.
Whether the brief is a thirty-second fashion film or a five-minute landscape piece, the question is the same: what does the image want to become, and how do we get there with the tools we have today.
Painting runs in parallel to the moving image work and informs every frame.
The studio builds outward from there through a hybrid pipeline of generative models, captured footage, and traditional post-production.
Aude Rech Studio is interested in scale, materiality, and the slow drama of transformation.
Whether the brief is a thirty-second fashion film or a five-minute landscape piece, the question is the same: what does the image want to become, and how do we get there with the tools we have today.
Painting runs in parallel to the moving image work and informs every frame.
What the studio makes
The studio takes on direction, authored work, and creative collaboration with brands, agencies, and institutions exploring AI as an authored medium. AI cinematic direction. For brand, fashion, and editorial. Concept through delivery. Authored short films. Independent works and exhibition pieces. Generative concept development. Visual research, look development, and pre-production. Hybrid live-action and AI. Real footage interwoven with generative imagery and post-production. Creative consultation. For studios and agencies adopting AI in their visual practice.
FOUNDER - AUDE RECH
French-American, trained at the École des Beaux-Arts and the École Nationale des Arts Décoratifs. Before founding Aude Rech Studio, Aude spent two decades in senior creative leadership across digital product and design in New York and London, most recently serving as Creative Director at a Web3 platform. She is also a painter; the practice runs in parallel with the studio's moving image work and informs every frame. Recent work includes Luma Partnership Campaign, the films BE, Black Stone, Fallen Angels and Orange Western. The studio is based in Puget-Théniers, in the Alpes-Maritimes, between alpine interior and Mediterranean coast.